In a strategic move aimed at deepening its community impact and expanding its presence in Zambia, leading global betting company 1xBet has officially announced its partnership with renowned business influencer and entrepreneur, Magnate. The announcement was made during a press briefing held today, where 1xBet reaffirmed its commitment to both social responsibility and youth empowerment.
Speaking at the event, the official representative of 1xBet Zambia described the partnership as a “new chapter” in the company’s journey, highlighting the shared values between the brand and Magnate.
“Magnate is more than a business influencer. He is a true leader who inspires thousands through his values, vision, and commitment to positive change,” said the representative. “His energy and belief in social progress are perfectly aligned with our philosophy at 1xBet.”
As part of the collaboration, 1xBet and Magnate will launch a series of high-impact initiatives across Zambia, including:
• The Business School Project – an initiative where Magnate will mentor young entrepreneurs and help them transform their ideas into successful ventures.
• The Responsible Betting Campaign – a nationwide campaign promoting safe and mindful betting practices, with Magnate serving as its face.
• The Road for Safety Campaign – a public awareness effort focused on promoting safe driving habits, leveraging Magnate’s influence to reach wider audiences.
Alongside these socially-driven programs, 1xBet also introduced its latest promotional campaign, The Big Match Promo, a continent-wide offer giving players the chance to win up to $5,000, along with free bets, cashback, and bonus points.
“While we focus on making a positive impact in communities, we also want to bring excitement and value to our users,” the representative added. “This partnership with Magnate is not just about visibility — it’s about creating real, lasting change.”
The press event closed with a message of gratitude and hope for a collaborative future between 1xBet, Magnate, and the people of Zambia.