Big Tree Beverages Ltd has announced the launch of a new range of m0cktails under the Brothers brand which is uniquely positioned to provide consumers with an option of a ready-to-drink beverage following the key trends of availability and convenience in the hospitality industry.
The Brothers M0cktails will come in an elegant 330ml offering of four flavours namely Cosmo, Strawberry & Lime, Mojito and Pina Colada.
Following the success of the Brothers mixers collection, the m0cktail range promises to be a playful and stylish contribution to the food and beverage scene on the Zambian market.
The Brothers M0cktails was launched at an event held last Thursday at the Pamodzi Hotel in Lusaka where celebrities, media personalities and business leaders gathered to have a first taste of the perfectly crafted beverage.
In attendance at the event was the Guest of Honour, Minister of Tourism, Rodney Sikumba who officially unveiled the range of the four mocktails to an eager and excited audience.
In his address at the event, Mr Sikumba stated that he was delighted to launch the Brothers M0cktails just as the hospitality and tourism industry is witnessing an innovative leap with growing sophistication in the tastes of the local and international consumer.
“Food and beverage is pivotal to the hospitality and tourism industry – Not only does it provide additional services and amenities that consumers enjoy, but also enhances the tourism experience. My Ministry is focused on boosting tourist visits to Zambia and enriching the overall experience of Zambian hospitality through the development of more tourism products and enhanced promotion of destination Zambia. I wish to therefore commend Bigtree Beverages Limited on the introduction of a quality product which will undoubtedly contribute to making Zambian tourism and hospitality even more attractive,” he said.
In a statement issued by Trade Kings Group Public Relations, Bridget Kambobe, Big Tree Beverages has developed a proud tradition of providing quality beverages with everything rooted in its longstanding excellence which is evident in all its brands.
Big Tree Beverages believes that the growing urbanization and fast shift in the preferences of the youth consumer is impacting the global growth of ready-to-drink quality beverages to a major extent.
She said Big Tree Beverages Ltd, a leading manufacturer, will continue to deliver impeccable quality in a consistent and timely manner..
Kambobe said Big Tree Beverages remains committed to manufacturing quality products with emphasis on rigorous quality management and delivering a unified and consistent customer experience.