Entain, a global sports betting, gaming, and interactive entertainment group, has announced the launch of bwin, its leading sports betting brand on the Zambian market.
Customers in Zambia will now be able to access a wide range of sports betting and casino offers.
Speaking at an event to mark the launch bwin’s Africa Chief Marketing Officer Spencer Okach said, “We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provide a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games.”
In addition to enjoying bwin’s incredible portfolio of sports betting and gaming products, customers are promised a smooth user experience thanks to a seamless interaction with the platform’s deposit and pay-out processes – all made straightforward thanks to the integration of the services of local partners Airtel and MTN.
bwin also brings to Zambia its rich brand history that has seen it partner with some of the biggest names in world sport.
bwin is the Official Partner of the both the UEFA Europa League and Europa Conference League as well as being the Official Partner of the German Football Association and national team.
Mr. Okach highlighted bwin’s plans to work with the Ministry of Tourism in Tourism Marketing, who regulate the betting and gaming industry.
“We have already identified areas where we can support the tourism sector through some of our assets that have global audiences, leveraging the assets of our partnership with UEFA to increase exposure for Zambia’s tourism sector. Together the UEFA Europa League and Europa Conference League have participants from more than 36 European countries and a global audience of millions.”
Speaking at the launch, Minister of Tourism, Rodney Sikumba, welcomed bwin’s approach to partnering with the Government to promote tourism.
“One of my key roles is to create an environment for the economy to grow and thrive. We are excited to be working with a company of bwin’s calibre to promote the Zambian tourism sector building on their passion and connections to global football.”
Through Entain, bwin is a leader in responsible gambling and we are committed to creating the safest possible gaming environment. Entain has been recognised its leadership on responsible gambling in the past year, having been achieved GamCare’s Advanced Safer Gambling Standard and winning numerous awards including SBC Socially Responsible Operator of the Year and EGR North America’s Safer Gambling Provider.
Additionally, Entain is a member of both the FTSE4Good and Dow Jones Sustainability Index.
bwin will also build on the work of the Entain Foundation, with a commitment to make a positive impact to society by investing in responsible gambling and sustainability initiatives.
Through the Foundation the Group has partnered with BetBlocker, to bring their easy-to-use app to Zambia, helping customers manage their access to betting and gaming in a safe and appropriate manner.
The Foundation is also exploring opportunities to promote grassroots sport and diversity through technology.